Deliverables: album artwork and everything a band needs
The band came and brought their lettering as the only thing they wanted to keep. So we built a whole font-family around it, after a small redesign and used it as the main design element for the whole campaign.
According to the strong object relation of the first video "KIDS", every Single got its own custom object, which was later given to fans on Instagram.
We designed a small series of custom jackets in collaboration with Levi's and Spotify, which was raffled later.